Our vision with The Black Athlete, is to impact a generation through an universal athletic apparel, while encouraging them to walk in their destiny.

Sacra (Strength) is a brand that is Established on Sacra-fices​, which instills in every athlete that 

Nothing is Given, Everything is Earned...

50% of the proceeds go toward the J.D. White P.L.A.Y. Foundation.

Changing lives...one youth at a time!

Sacra: The Brand

Just a kid... Trying to make it. 

                                                         - John D. White

The Black Athlete: The Novel

The Black Athlete

by John D. White

​​The Black Athlete is a novel written by J.D. White P.L.A.Y. Foundation Founder, John D. White, that depicts a story of  an African-American boy from Detroit,  Michigan, with dreams and aspirations of becoming a professional athlete. Its a story of perseverance, triumph, and tragedy. 

"The Black Athlete" Paperback Book

$12.99 USD